Prepared for Invest for Better · February 2026
A 6-week content program designed to make IFB the most trusted financial voice for women on LinkedIn — built around 5 pillars, 2 audiences, and 12 high-conviction posts.
Target Audience
Both women suspect their money isn't doing what they think it's doing. They just express it differently.
Values-driven professional, civically engaged. Already consuming content about ESG greenwashing, wage gaps, and impact investing. She shares posts that make her look informed about systems change — not just "good person" content, but substantive insight.
Shares when...
"This makes me look informed about systems change."
Mid-career financial leader. Reading retirement planning threads and career milestone posts. She shares posts that validate the financial instincts she's been second-guessing — content that confirms she was right to feel something was off.
Shares when...
"This validates what I've been second-guessing."
Core Shared Tension
"She suspects her money isn't doing what she thinks it's doing — and she doesn't know where to start fixing that."
How We Write
The rules that separate posts the ICP engages with from posts they scroll past. Every post in this strategy is built on all five.
LinkedIn truncates after 2–3 lines. If the first sentence doesn't create urgency, curiosity, or recognition — the rest never gets read.
"Most 401(k) default funds include weapons manufacturers. Not because you chose that."
Single-sentence paragraphs aren't an aesthetic choice — they're physics. The ICP reads on a phone between meetings. One idea per paragraph.
Posts perform when the reader wants to share because sharing makes her look knowledgeable. Every post should be useful to someone who has never heard of IFB.
Generic questions get generic responses. Questions that require the reader to retrieve a specific experience pull real answers. Specific questions drive comments. Comments drive reach.
When every post ends with a link, the audience learns to read past the ending. Two posts out of three give freely. The ask — when it comes — lands harder because it's rare.
Content Framework
Each pillar serves a specific job in building audience trust, reach, and conversion. Used together, they create a feed that educates, activates, and invites.
Posts that surface the gap between what the reader believes about her money and what's actually happening. These earn comments from people who recognize themselves and shares from people who want their network to see this.
Specific numbers that shift how the reader thinks about money she already has. The core insight: her money is already doing something — the question is whether it's doing what she wants. Gives her a concrete, shareable fact.
Posts that show what IFB actually is from the inside — without explaining it. Real observations about what women experience when they engage with money in a group setting. These convert warm audiences who've seen the other pillars.
IFB has a specific perspective that most financial content doesn't: it centers women, values alignment, and community over individual wealth maximization. When news drops, this perspective is distinctive and shareable. Establishes IFB as an opinionated voice.
Short, specific posts that give the reader one actionable thing she didn't have before. Most shared posts because they make the reader look knowledgeable. Don't require any IFB context — cold audiences engage and sometimes find IFB through them.
Content Calendar
Monday and Wednesday, starting March 9. Click any highlighted date to preview and approve the post.
Maximising Reach
Reach on LinkedIn in 2026 is driven by comment velocity. The posts are built for it — here's how to execute.
A post with eight comments in the first two hours generates significantly more impressions than eight comments spread over two days. Assign one person to monitor immediately after each post goes live and respond within the hour.
Responses that ask a follow-up question pull a second comment from the same person. Two-comment exchanges from multiple people outperform ten single comments. Generic "thanks for sharing!" replies don't qualify — make it specific.
This calendar maintains the 1-in-3 CTA ratio exactly. When every post ends with a link, the audience learns to read past it. The 4 CTA posts in this calendar hit harder because the other 8 ask for nothing.
Next Steps
Review each post, approve what you love, flag what you'd like to refine. The calendar is live above — every post is one click away.
12 posts · 6 weeks · Starting March 9, 2026